- Gu， Yuanxun
- Title: Professor
- E-mail: guyuanxun@bjtu.edu.cn
- Department: Business Administration
Education Background
Bachelor：1990-1994，Applied Mathematics，Chongqing University
Master：1995-1998，Systems Engineering，North China Institute of Technology
Ph.D.：1998-2001，Management Science and Engineering，Xian Jiaotong University
Work Experience（Including Academic Visiting）
1.2016-12-01，School of Economics and Management， Beijing Jiaotong University，Professor
2.2012-08-01，2013-08-01，Rutgers University in New Jersey，Visiting Scholar
3.2005-10-01，2016-11-01，School of Economics and Management， Beijing Jiaotong University，Associate Professor
4.2003-11-01，2005-10-01，Yonyou Software Co. LTD，Senior Specialist
5.2001-11-01，2003-10-01，Yonyou Software Company - Postdoctoral Workstation of Tsinghua University，Postdoctoral
6.1994-07-01，1995-08-01，Shandong Electronic Equipment Factory of Inspur Group，Technician
Research Interests
Product Architecture Innovation，Business Model，Digital Strategy and Evaluation
Research Project
1. Academic Research
1. (PI)Research on the mechanism and modes of product architecture growth in the context of digital ecosystems,The National Social Science Fund of China,PI:Gu， Y.(2020-09-15 - 2023-12-31).
2. (CO-PI)Research on the innovation path of product architecture based on organizational dual learning in the context of non-dominant design,Graduate Innovation Project of Basic Scientific Research Operating Expenses,CO-PI:Duan， C.(2019-04-01 - 2021-03-31).
3. (PI)Research on the growth mechanism of product architecture for product innovation in high-tech enterprises,Beijing Philosophy and Social Affairs Office,PI:Gu， Y.(2018-08-01 - 2021-12-31).
4. (CO-PI)Research on video case development of Integration Route after Merger and Acquisition,Other,CO-PI:Cui， Y.(2016-12-12 - 2018-12-31).
5. (CO-PI)Development and application of case video on Dispute between Control Rights of Landscape Cement,Other,CO-PI:Zhang， L.(2016-12-12 - 2018-12-31).
6. (PI)Research on the product innovation path based on product architecture,Beijing Philosophy and Social Affairs Office,PI:Gu， Y.(2015-08-31 - 2017-12-31).
7. (PI)Research on the Mechanism and Method of Strategic Evaluation of Product Architecture,The National Social Science Fund of China,PI:Gu， Y.(2013-09-07 - 2016-12-31).
2. Consulting Research
1. (PI)Analysis on the Mode and trend of Product Innovation in High-tech Enterprises.,Social Science Commercially Funded Project,PI:Gu， Y.(2018-12-20 - 2024-11-20).
2. (PI)Conceptual design of digital evaluation system for Yongyou growing Enterprise,Social Science Commercially Funded Project,PI:Gu， Y.(2018-11-07 - 2018-12-31).
Honors and Awards
1.2021-09-01，Award of Hundred Excellent Management Cases in China（National MBA Education Steering Committee）
2.2020-09-01，Excellence in Teaching Award （Beijing Jiaotong University）
3.2019-07-01，The Best Coach of National Management Case Elite Competition （National MBA Education Steering Committee）
4.2018-07-01，The Best Coach of National Management Case Elite Competition （National MBA Education Steering Committee）
5.2017-09-01，Award of Hundred Excellent Management Cases in China（National MBA Education Steering Committee）
6.2016-07-01，Excellence in Teaching Award （Beijing Jiaotong University）
Teaching Courses
Undergraduate
Enterprise Management Consulting
Management Research Methodology （A）
Management Research Methodology
Enterprise diagnosis and consultation
Management Research Methodology and Creative Education
Postgraduate
Business model innovation
Frontier of business model
MBA thesis and case writing methods
Management Research Method
MBA thesis and case writing
Enterprise consultation and diagnosis
Management case analysis
Publications
1. Peer Reviewed Journals
1. Xia， M.,& Gu， Y.(2022).An Exploration into the Matching Mechanism between Product Architecture and Distribution Channels: A Longitudinal Case Study of the Yonyou,Management Review， 34（2）， 336-352.
2. Duan， C.,Gu， Y.(2021).New product architecture innovation mechanism based on ambidextrous learning and organizational unlearning: A case study,Chinese Journal of Management， 18（11），1589-1599.
3. Gu， Y.,Xia， M.， Gao， S.， & Wang， L.(2021).The mechanism of product Architecture evolution: A multi-perspectives and integrative literature review,Science & Technology Progress and Policy， 38（14）， 151-160.
4. Duan， C.,& Gu， Y.(2021).Research on the growth Mechanism of product architecture in the absence of dominant design,Management Review， 33（7）， 92-106.
5. Qian， Y.,& Gu， Y.(2019).Research on regional model and evolution path of industrial upgrading metadata—Based on spatio-temporal economic perspective,Macroeconomics， 40（11）， 74-81.
6. 顾元勋,(2019).产品架构评估：分析框架与准则,技术经济.
7. Gu， Y.,(2019).Evaluation of product architecture: Analytic framework and criteria,Technology Economics， 38（3）， 31-41.
8. Gu， Y.,Qi， L.， & Wang， J.(2018).Breaking the monolith: Strategy， variety， and performance of enterprise information systems,Journal of Systems Science and Systems Engineering， 27（6）， 727-770.
9. Gu， Y.,& Yin， M.(2017).Product architecture associated with R&D effectiveness: A case study of the product Workcycle,Journal of Management Case Studies， 10（5）， 508-522.
10. Gu， Y.,& Ji， P.(2017).Product architecture knowledge measurement: The basis of modular product evaluation,Science Research Management， 28（S）， 119-127.
11. Gu， Y.,(2016).Society-involved design: The business paradigm in the age of Internet,Journal of Management Case Studies， 9（5）， 410-427.
12. Gu， Y.,Ji， P.， Liu， Z.， & Xiao， Z.(2015).The effects of product architecture: A literature review and the future directions,Technology Economics， 34（3）， 38-50.
2. Monographs
1. Gu， Y.,2019,The Principles and Methods of Product Architecture Evaluation,Beijing: Tsinghua University Press.
3. Academic/professional Meeting proceedings
1. Gu， Y.,.2016.Social participatory design: Business paradigm in the Internet Era[R].In:The 7th Annual Conference of Chinese management Cases （2016）,2016-04.
4. Published Cases
1. Gu， Y.， &Yang， Y.,Opportunities Favor the Prepared: the Bimart Starts a Successful New Venture,China Management Case -sharing Center,,2019-01.
2. Gu， Y.， Chen， Y.， &Wang， J.,The Product Innovation Journey of Yonyou Co.， Ltd.,China Management Case -sharing Center,,2018-01.
3. Gu， Y.,The Triple Arrow Arrived: Product Architecture and the Product Innovation of Workcycle®,China Management Case -sharing Center,Annual Best Case Award,2017-01.
4. Gu， Y.,The Maintenance and Repair Sub-Company of Beijing Public Transport Holdings， Ltd,China Management Case -sharing Center,,2015-01.
5. Other publications
Newspapers
Meeting Presentations
Teaching Development Articles
1.
Gu， Y.. Undergraduate science and education integration of teaching practices and methods. Innovation for the future to promote the construction of double first - class. 2017-12..
Others
1.
Gu， Y.. Undergraduate science and education integration of teaching practices and methods. Innovation for the future to promote the construction of double first - class. 2017-12. .
Social Practice
1. Positions of trade associations, societies and journals
1. Paper reviewer of Asia-Pacific Journal of Operational Research.
